INPRROTUR’s Executive Secretary Ricardo Sosa met the CEO of the Italian News Agency ANSA, Stefano De Alessandri, and his team for Latin America in order to analyse joint actions for the promotion of tourism in Argentina in the Italian market.
Alessandri was accompanied by Marketing Manager Luiggi Silvestri, Head of the ANSA Bureau for Latin America Patrizia Antonini, and ANSA’s Editor-in-Chief Alejandro Di Giacomo.
During the meeting, Sosa and Alessandri discussed the various tourism promotion strategies that Argentina has been carrying out for the Italian market, the main tourism products that the tour operators of that country offer, the content of promotion articles for different media, and the possibility of carrying out a strategic agreement to strengthen Argentina’s presence in the Italian media.
In addition, Alessandri showed interest in learning more about our products, the main destinations chosen by Italian tourists, and the current emerging destinations that will expand the offer.
Sosa revealed statistics on the Italian market situation, the joint work that has been developed with different airlines, and upcoming INPROTUR’s face-to-face participation in different fairs and events in Italy for 2023.
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