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A delegation from the National Institute for the Promotion of Tourism (INPROTUR) represented our country at the fourth Congress of the Peruvian Hotel and Restaurant Association (AHORA) held in Arequipa and outlined the strategies adopted during the pandemic and its latest proposals, among other topics.

The main reasons why Argentina was invited to participate in this congress were the success of the tourism market despite the difficulties generated by the pandemic, the communication through social networks and the international press, the leadership in MICE tourism, the development of sports tourism and the significant tourism reactivation. 

This congress, where more than 200 experts in the area took part, was aimed at sharing the work done by the tourism promotion bodies of different countries. INPROTUR from Argentina, PROCOLOMBIA from Colombia, PROMTUR from Panama, and PROMPERU from Peru were present in Arequipa.

“Sharing experiences with other countries in the region is essential as together we can make our inbound tourism grow and our economies expand. This union and exchange of ideas is key. For this reason, we are grateful for the invitation to the congress and we hope to have even more meetings to boost the activity,” said Pablo Sismanian, Head of Tourism Products at INPROTUR, who gave a 45-minute lecture in Arequipa.

During the course of the event, the Argentine delegation held meetings with Blanca Chávez, president of AHORA Peru, Teresa Rubina, president of AHORA Arequipa, and Eduardo Azabache Alvarado, director of Tourism Strategy of the Peruvian Ministry of Foreign Trade and Tourism, Eugenia Powell, from PROMTUR Panama, Eduardo Cruz, Vice President for Latin America and the Caribbean of Wyndham Hotels & Resorts, María Eugenia Oriani, Manager of ProColombia, and Amora Carbajal, Executive Director of PROMPERU, among other authorities.

The congress closed with the panel discussion “The New Role of Destination Tourism Promotion Organisations”, in which representatives of tourism promotion in Latin America debated on various topics related to how to address new challenges in the tourism sector in the face of technological advances

Nicolas Fresco

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