In the context of the recent border opening for neighbouring countries, Visit Argentina runs a strong campaign on the streets of Uruguay, Paraguay, Bolivia, Chile, and Brazil.
Before the pandemic, the neighbouring countries’ market represented 65% of the inbound tourism of Argentina. As we are geographically close and have developed strong bonds with our neighbours, they travel around our territory and visit our destinations.
With the recent border opening to travellers from neighbouring countries in the first place (and to the rest of the world as of November 1st), there are great expectations in general and even greater for the promotion of Argentina’s touristic offer.
For these reasons, and with the aim of reactivating inbound tourism and coming back to pre-pandemic levels as soon as possible, Visit Argentina started a significant positioning of Argentina’s destinations on the streets and buildings in Brazil, Chile, Uruguay, Paraguay, and Bolivia.
The INPROTUR’s Executive Secretary, Ricardo Sosa, pointed out, “If our tourism promotion was very strong in spite of the difficulties caused by the pandemic, our efforts will be greater and more extensive with the border reopening. With these promotion actions, we are boosting Argentina’s positioning and making it more visible so that tourists who are considering travelling again prioritise our destinations.
This work is arranged as follows:
- BRAZIL: 291 promotion actions set out in São Paulo, Río de Janeiro, Curitiba, Florianópolis, Brasília, Salvador, and Recife.
- CHILE: 68 promotion actions set out in the city of Santiago de Chile.
- BOLIVIA: 88 promotion actions set out in the cities of La Paz and Santa Cruz de la Sierra.
- PARAGUAY: 47 promotion actions set out in the city of Asunción.
- URUGUAY: 50 promotion actions set out in the city of Montevideo.
This campaign is incorporated into the management to recover the larger number of flights to our country as soon as possible. Thus, it is important to mention that more than 140 weekly frequencies are already operating in neighbouring countries with several airlines, such as Aerolíneas Argentinas, Latam, Air Canada, Gol, Flybondi, and Avianca.
In addition, it is worth acknowledging the digital promotion work, which quadrupled the monthly growth and took on major importance during the pandemic. Actions included virtual meetings of Argentina Travel Talks on the Visit Argentina Instagram page, the #viajadesdetucasa campaign motivating travellers’ dreams, Momentos Argentinos, and the renewed website argentina.travel, among others.
Argentina finishes the year with more than interesting openings and offers due to its geography and wide natural areas, key for post-pandemic tourism. We are close, and we are looking forward to welcoming every tourist from all over the world.