INPROTUR takes another step forward in developing its digital promotion program and joins the Chinese social network, the latest trend worldwide, with more and better contents. Follow the @_visitargentina account and enjoy the wonderful sites of Argentina on Tik Tok!
Being online, becoming part of new communities, browsing the networks and expanding our audience. With these goals as our starting point, the National Bureau of Tourism Promotion (INPROTUR) plans and develops its digital strategy.
With a wide range of posts filled with innovation, celebrity talks, lovers of our landscapes and more magic on the Visit Argentina account feed in the changing world of social networks, the challenge now surfs the Tik Tok wave, with the user @_visitargentina. Yes, let’s reload Visit Argentina and start sharing content on the Chinese network.
Why Tik Tok?
Because it is the trendy social network nowadays. Since 2016, over 2 thousand million people have downloaded the app and now nobody wants to stop tiktoking. It is estimated that 20% of its users are under 19 years old -the most active on the network are between 13 and 18-; 32% are between 20 and 24, and 27% between 30 and 40. It is also known that 55% of users are women and 45% are men. And it offers strong possibilities of visibility and penetration.
What are INPROTUR’s objectives?
Touring our country with Visit Argentina in less than a minute: landscapes, experiences, food and destinations in short videos, using different tools. Tik Tok works as a mix of other networks and targets new audiences that we will try to catch and attract so that they can make their dreams of visiting our country come true.
In this first stage, our promotion work will focus on posting videos about various places of our country’s geography. Later, the content will get richer by including influencers, popular tiktokers and proposals such as Tik Tok challenges, among others.
The pandemic is still going on but the creativity and tourist positioning of Argentina does not stop; it actually keeps growing. We have already posted videos of Bariloche, Mendoza, Entre Ríos, Corrientes, La Pampa and the End of the World in Ushuaia. And many more are coming up. Follow us and enjoy Tik Tok with wine, mate and nature!