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To mark the celebration of World Tourism Week, next Wednesday September 23, the National Bureau of Tourism Promotion, AOCA and the UBA will announce the results of the Economic Observatory of Meetings Tourism yearbook. The event will be attended by Matías Lammens, Minister of Tourism and Sports, and Ricardo Sosa, INPROTUR’s Executive Secretary.

Meetings Tourism is one of the most-developed segments worldwide. It currently generates over USD 400 billion globally, which represents a key opportunity to obtain resources and possibilities of growth for Argentina.

 In this connection, and as a consequence of the over 12-year long joint work between the National Bureau of Tourism Promotion (INPROTUR) and the Argentine Association of Organizers and Suppliers of Exhibitions, Congresses and Events (AOCA) through the implementation of the Strategic Marketing Plan for Meetings Tourism in 2008, the results have been highly successful.

In its global report of May this year, the International Congress and Convention Association (ICCA) ranked our country among the twenty most important international congress organizers worldwide (number 18). Most importantly, however, our country has become, for the first time, the number one destination in Latin America, thus outranking Brazil and Mexico.

In addition, it has been 10 years since the implementation of the Economic Observatory of Meetings Tourism of Argentina, the first statistics database of the segment which includes all the event-hosting destinations of our country and which makes it possible to measure the impact of this segment on the Argentine economy.

For further details, the results of the 2019 Observatory Yearbook will be presented virtually on Wednesday September 23. The event will be attended by Minister of Tourism and Sports of Argentina Matías Lammens and INPROTUR’s Executive Secretary Ricardo Sosa.

Along with Lammens and Sosa will be Fernando Gorbarán, President of AOCA, Ricardo Pahlen Acuña, Dean of the School of Economic Sciences of the University of Buenos Aires (UBA) and Alberto Barbieri, Rector of the UBA.

50 destinations ready to host international events, 32 Convention & Visitors Bureaux and, above all, qualified staff open to welcome tourists from all over the world position Argentina as a global benchmark in Meetings Tourism.

            To attend the presentation, please click on the following link: