Yesterday, the INPROTUR attended the opening of the National Conferences on Wine Tourism in the province of San Juan, Cuyo region, to present the International Marketing Plan and First Economic Observatory on Wine.
Around 385,000 job positions, more than 300 wineries for tourism, six regions of the country devoted to wine, and growing demand for it. The wine industry in Argentina, a fundamental part of the country’s touristic offer, involves all this and much more.
Who doesn’t dream about drinking an exquisite glass of Malbec in front of the Andes Mountain Range in a sheer calm and delightful environment? Or maybe about enjoying a Merlot paired with Patagonian lamb? Or a Torrontés and some empanadas surrounded by a palette of northern colours. The possibilities are endless around the vines.
Seeking to keep improving this product desired by international travellers, the INPROTUR lea the opening of the National Conferences on Wine Tourism in the province of San Juan. These have been organised by the provincial government through the San Juan Ministry of Tourism and Culture, Ministry of Tourism and Sports of Argentina, INPROTUR, Federal Tourism Council, and Argentine Viniculture Cooperation (COVIAR).
At said conference, the Director of Tourism Products of the Institute, Pablo Sismanian, presented the International Marketing Plan and First Economic Observatory on Wine. This program, launched a few days ago in the Ministry of Tourism and Sports of Argentina, aims to prioritise the wine tourism activity and collect the required data and statistics to improve it based on tourists’ demands.
The conferences continue today with more meetings, expositions, and sharing of experience and knowledge to promote Argentine wine excellence, which upgrades touristic offers.