With a new modern proposal, Argentina participated in the first large face-to-face format fair in Madrid, Spain, by sending a reduced delegation led by Minister of Tourism and Sports Matías Lammens and National Bureau of Tourism Promotion’s Executive Secretary Ricardo Sosa.
Argentina keeps making efforts to improve its positioning abroad and the first tourism fair in Spain – also, the first large one in a face-to-face format after over a year- was a must-attend event. FITUR was the initial kickoff to reactivate international tourism and come back to the longed-for normality.
Argentina’s participation in the fair was aimed at generating new business to promote foreign investments in post-pandemic times and reactivate international tourism once the borders are reopened and the sanitary conditions allow it.
The event was also important to let foreign corporations know about the various actions that our country has been taking to guarantee tourists’ health: 14 health protocols for various tourism segments, the Safe Travels stamp awarded to Argentina, as well as to many destinations and private companies, for adopting the protocols developed by the Ministry of Tourism and Sports of Argentina, the global protocols of the World Travel and Tourism Council (WTTC), and the general vaccination plan in the country, which will soon be receiving and increasing the number of vaccines.
“We have had two major boosts up: a very good experience in our inbound tourism in Argentina and a government and private sector that work hard with a vision to the mid and long term. We are getting ready for the day after, so that we can progressively welcome more and more tourists”, said INPROTUR’s Executive Secretary Ricardo Sosa.
Our country also took the chance to introduce a new Visit Argentina image that will be used to show Argentina as a tourism destination. The new logo shows passion for Argentina and refers to the countless landscapes and experiences that visitors can enjoy here.
During the first day at the fair, and for the purpose of generating strategic alliances and reactivating inbound tourism in Argentina, the national authorities met with renowned companies such as Iberia Airlines, who said they are looking forward to having all their routes back in our country. Meetings were also held with other companies such as Tui Spain, the International Ski Federation and representatives of various countries such as Brazil, Mexico, Dominican Republic, and Cuba, among others.
Argentina set up an innovative stand which was recognized as the best and most sustainable one due to its 98 per cent waste reduction. The setup showed a new style of tourism stand inspired in the Formula 1 and GP motorcycle race paddocks.
The event was also an opportunity for INPROTUR to show our country’s new visual identity. Based on the Argentina an infinite passion concept, aimed at including the multiple alternatives that world travelers have in our country, it stands out basically for its modern and diverse spirit.
In addition, and on account of the great work done in connection with local tourism in the summer season, our country was granted the prestigious Excelencias award by the Excelencias Group, in charge of promoting world tourism through its many publications.
Argentina sent a more reduced delegation than those of prior years to meet the current protocols and requirements, as well as the limited number of attendees required by the FITUR. Some other entities also participated in Spain’s major fair, aimed at showing a country that offers visitors products and experiences with a federal scope.