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INPROTUR’s Executive Secretary Ricardo Sosa, accompanied by AOCA’s President Fernando Gorbaran, led the entity’s participation in this important presentation that further enhances the proposal of our country, the Latin American leader in the segment.

Argentina is a world benchmark and region leader in MICE Tourism, according to the ICCA’s latest ranking. Therefore, always looking into post-pandemic tourism, the National Bureau of Tourism Promotion (INPROTUR), led by Executive Secretary Ricardo Sosa, took part in the Validation Parameter Update of the Meetings Tourism Economic Observatory, integrated by INPROTUR, the University of Buenos Aires (UBA) and the Argentine Association of Organizers and Suppliers of Exhibitions, Congresses, Events and Convention Bureaux (AOCA).

The purpose of the meeting, attended by about 250 people, was to define some major methodology changes in the statistical validation of meetings tourism events throughout the country, which will benefit the provinces that make up the so-called Country Team and which co-operate in measuring the economic impact of congresses, conventions and fairs.

As Sosapointed out “We are not giving the pandemic a break. We are going to do things even better. We have worked hard by developing health protocols and holding plenty of team meetings to be fully prepared to resume our activity once the sanitary conditions allow us. Minister Matías Lammens is convinced that Meetings Tourism is critical not only from the economic point of view but also to remove seasonality and generate work opportunities. We at INPROTUR keep working and that is shown in the results. We must remain together as we have done so far and look into the future.”

The meeting was led by AOCA’s President Fernando Gorbarán, AOCA’s Executive Director Matías Sket, INPROTUR’s Tourism Product Director Pablo Sismanian, and UBA’s Observatory representatives Pablo Singerman and Camilo Makon.

At the meeting, a number of proposals for methodology changes were discussed, based on the analysis of the work done lately, with suggestions from the various provinces, as well as a new organization based on international trends regarding measuring and validating data of meetings events. In addition, some improvements were introduced in the classification of meetings per category, which means that in the past events were classified by groups and now they will be classified according to the origin, which will make it possible to attract and analyze meetings based on each need.

In spite of the adversity caused by the pandemic, it is worth noting the actions carried out with AOCA. During the second half of 2020, the Training Program on Incentive Trips and Motivational Events was organized, which included 40 seminars divided into 5 segment and reached nearly 700 representatives of the public and private sectors of our country. In addition, in December 2020 the Re meet reactivation program was launched, aimed at association events and made up of over 70 training sessions and workshops, for the purpose of generating more than 100 regional applications in the next few months.

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